These athletes have to live with the wins, the losses, the injuries, the hype, the criticisms, the business, and the drama. We want the end user to experience the conflicts, the victories, the losses, the limelight and all that comes with the entire package… a perspective that very few get to see.Īs fans we pay for our ticket and expect a show, and then we go home after a few hours and go on with our day. Beyond the bright lights, the hardwood floor, and the excitement of the crowd, our goal was to show that it takes more than practice to make it as an NBA star. We introduced this feature previously on the PS2 version and our goal was to bring the end user closer to the experience of an NBA player. This year is our debut of ‘The Life’ onto the PS3. ![]() I’m Brandon Akiaten, Producer/Director of ‘The Life’ for NBA 09 The Inside.
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